Give something tangible to your clients. Print media is not dead, and certainly not outdated. People can get digital overload - and reaching out to them with something physical can really grab their attention. Print can be a pivotal part of your Marketing Plan, with print media returning a 4.4% response rate over .12% response rate of digital media, an organization can easily capitalize on the advantages of print. People are constantly bombarded with digital media, and print offers them tangible information. Print provides focused reading with more intent and with deeper understanding. Print media still excites people, boosts recall, and raises brand awareness over time.
Print comes in many formats including: Business Cards, Postcards, Flyers, Brochures, Invitations, Announcements, Letterhead, Posters, Event Marketing, Tickets, Coupons, Canvas, Banners, Signs, Calendars, Booklets, Envelopes, Newsletters, Sales Publication, even Decals and Vehicle Wraps. All of these help to build credibility with your customers and potential customers. Pair your marketing with special offers, discount codes, and url's to help analyze your mailer success - coupling your print with your digital marketing allows you to cast a wide net of opportunity.
Print media and print design can be seperated into two professions. With print design, organizations have the option of taking the designs to a professional printer who may offer many different printing options, or you always have the option of printing your designs in-house - which may be more cost-effective and budget-friendly. There are also no audience development costs or auditing with print marketing. Clearly, print is still in the running in the marketing mix, and is a key component to a successful marketing campaign.
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